First Impressions are everything. Typically, we emotionally size up something very quickly (in a matter of milliseconds) and our judgments tend to be long lasting. If we begin with a positive impression of something, we tend to look for evidence to support our positive impression (same with a negative impression). Since this happens so quickly at the subconscious level, it’s hard to measure using questionnaires and is better measured using nonconscious research techniques such as implicit response methods. The introduction of a new product, package or campaign needs careful consideration. Getting the overall look and feel correct is critical — as this is what will be considered by shoppers in the first crucial milliseconds.
14. Indicate role of participants in the business buying process.
Market participants are those buyers and sellers transacting business in the principal market for an asset or liability. These participants are not related parties, have a reasonable understanding of the asset or liability, are capable of entering into a transaction to buy or sell the item, and are motivated to do so. The concept is used in relation to the development of fair market values for assets and liabilities. The quality of fair market value information is considered to be higher when there are many market participants. Buying centeris all of the individuals and units that participate in the business decision-making process
Users are those that will use the product or service
Influencers help define specifications and provide information for evaluating alternatives
Buyers have formal authority to select the supplier and arrange terms of purchase
Deciders have formal or informal power to select and approve final suppliers
