7 Key Strategies That You Must Learn From Apple’s Marketing Rethink the Need for Advertising

3. Keep Your Marketing and Your Products Simple
More isn’t always better.
Apple understands that technology consumers often get overwhelmed. That’s true of other niches and industries, as well. Overwhelm can create a confusion in a marketing mix.
Apple reduces that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by. This is part of their brilliance in content marketing; high tech without high tech terms.
This approach doesn’t confuse their customers with too much information. As Leonardo da Vinci said,
Simplicity is the ultimate sophistication.
Apple keeps it simple and their customers love it giving them a loyalty with market share that is unprecedented.
Apple also follows through with this principle in the ads it does run. Remember those classic “Mac vs. PC” spots?
What Apple’s ads and marketing strategies convey isn’t specifications and features, but rather how the product can change your life and make it better.
But Apple doesn’t stop there. This is just step one in their marketing strategies.
They carry this philosophy of “simpler is better” through to their product lines, too. They don’t overwhelm prospective customers with too many choices, parameters or options. An Apple retail store is designed for test driving products not grabbing boxes.
Even the products themselves are kept sleek and minimal, with simple color schemes and clean, uncluttered design. The names are short and easy to remember, including the “app store” that has made third party partners huge successes.

How can you follow Apple’s marketing strategies in your own business to capture the biggest market share?
Start by making sure your website and blog have scannable content. Research shows that only 16% of website visitors read every word on a page. The vast majority of users – 79% of web users, in fact – simply scan the page. This is imperative in understanding your content marketing and potentially using social media with smaller bits of digestible date.
To make your content scannable, use bullet points to convey benefits. Make sure that your headings and subheadings are clear, vivid and surrounded by plenty of white space. Easy to read means the target market will stay on the page and come back, increasing your market share.