7 Key Strategies That You Must Learn From Apple’s Marketing Rethink the Need for Advertising

Create Customer Profiles
Create customer personas for each major audience segment of your business. The more detailed these profiles are, the more useful they’ll be and beneficial to your marketing strategy.

Include factors such as age, gender, profession and other demographic information, plus psychographics – their pain points, fears, desires, etc. What motivates them to buy? What do they need before they’ll trust you? How can you fill that need?
You may have more than one profile expanding your marketing mix – e.g., older couples whose kids have already left home, singles who’ve graduated from college and haven’t married or had kids yet, etc.
Name Your Profile
Name and find a picture of a person – either from Google Images or a stock image site – that matches the profile. The idea here is to make each profile seem like an actual, living human being.
H ere’s an example of a built-out customer profile, complete with name and picture, from Convince and Convert:

Speak Their Language
Speak to these people in your marketing copy, with the language they understand. Look at each page on your website and revise anything that doesn’t sound like the way you’d actually speak to these folks.
Pretend you’re actually speaking to that person and your copy will appeal strongly to similar customers.
You can also carry that same customer-centered approach throughout every aspect of the customer’s journey, including customer service. Yes customer service is a key component in marketing strategies to develop loyalty and retain your market share.
Let’s say that you’re serving an older generation. Don’t force them to use a chat-based system for customer service. Give them a phone number and a person to speak to. And, make sure that your website copy is large enough for older people to read. Giving people what they want is how you capture greater market share.
Millennials, on the other hand, prefer chat-based systems, since they’re faster and easier to use for that generation. Don’t make these customers pick up the phone, when they really prefer to type out their problem and get an instant response. Understanding this diversity of your customers helps you develop the right marketing mix.