7 Key Strategies That You Must Learn From Apple’s Marketing Rethink the Need for Advertising

Tip: To make sure copy flows naturally, record yourself as you read it aloud. Then, play it back. If it sounds stilted or formal, revise it until it sounds more conversational.
Also, think about what emotional impact your product or service evokes in your customers. Then, look for or create images to use that evoke that same emotion.
Here’s an example: JustGiving, the world’s leading online fundraising platform, raised almost $1.5 million for its charitable partners. Look at this landing page image that the site uses:

What emotions does this image evoke for you? Personally, I see joy and awe – skydiving has got to be one of the world’s most awe-inspiring activities, after all.
There’s also the empathy and happiness that being generous and giving to worthwhile causes can create for people making charitable donations.
Finding the right images for your content can take some time and patience, but it’s so worthwhile. Images not only create visual interest on your page and break up long blocks of boring text – they can also help communicate your message and convert readers to subscribers.
In fact, I believe so strongly in the power of great images and screenshots that I routinely use as many as sixty in a single post – but I always make sure they add value, as well as depict the right emotional state in my readers. This is part of my marketing mix.
7. Build a Community of Users or Customers
Over the years, Apple has built one of the most hardcore fan bases for any brand, anywhere in the world.
The “fanboys” (and “fangirls”) who camp out for new product launches may represent a small percentage of Apple consumers overall, but that kind of fanaticism and enthusiasm are rare.
Apple has created a brand personality and culture that’s cool, fun, and friendly — the opposite of some of its competitors. Apple’s marketing strategies include making customers want to belong to that community. Their market share shows just how successful they have been.
Do you remember Apple’s “Think Different” ad campaign? It started with voiceover narration that said “Here’s to the crazy ones. The misfits. The rebels. The troublemakers.” Haven’t we all felt like that at one time or another in our lives?
Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understands them and is like them.
Even small brands can build a community of devoted users and customers. You can start building a community before you even offer the first item for sale.
The first and most critical step to take in building a strong, vibrant and engaged community of users is to get crystal-clear on your brand values and personality.
You have to create a vivid and accurate picture of your brand in your own mind first — your brand’s core message, its deeply-held values, its personality and what it stands for above all else.
Then, your next step is to make sure that your pages, marketing copy and content all express those values and that personality. Every aspect of your website should be consistent with those words you chose to describe your brand, from graphics to fonts to color scheme.
Last, but not least, show your readers and users you value them, as well as their opinions. Let them know that you’re deeply interested in them with your content.

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  Ask open-ended questions in your content.
  
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  Respond to comments on your blog posts – carry on a conversation.
  
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  Try to initiate conversations with your users/readers on social media.
  
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  Create a referral reward program for customers who refer other new customers.
  
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  Reach out to customers with email.