the people, was now to become the organ of the German National
Socialist Labour Party. At first it appeared twice weekly; but at
the beginning of 1928 it became a daily paper, and at the end of
August in the same year it began to appear in the large format
which is now well known.
As a complete novice in journalism I then learned many a lesson
for which I had to pay dearly.
In contradistinction to the enormous number of papers in Jewish
hands, there was at that time only one important newspaper that
defended the cause of the people. This was a matter for grave
consideration. As I have often learned by experience, the reason
for that state of things must be attributed to the incompetent way
in which the business side of the socalled popular newspapers
was managed. These were conducted too much according to the
rule that opinion should prevail over action that produces results.
Quite
a wrong standpoint, for opinion is of itself something
internal and finds its best expression in productive activity. The
man who does valuable work for his people expresses thereby his
excellent sentiments, whereas another who merely talks about his
opinions and does nothing that is of real value or use to the
people is a person who perverts all right thinking. And that
attitude of his is also pernicious for the community.
The Völkische Beobachter was a socalled 'popular' organ, as its
name indicated. It had all the good qualities, but still more the
errors
and weaknesses, inherent in all popular institutions.
Though its contents were excellent, its management as a business
concern was simply impossible. Here also the underlying idea
was that popular newspapers ought to be subsidized by popular
contributions, without recognizing that it had to make its way in
competition with the others and that it was dishonest to expect
the subscriptions of good patriots to make up for the mistaken
management of the undertaking.
I took care to alter those conditions promptly, for I recognized
the danger lurking in them. Luck was on my side here, inasmuch
as it brought me the man who since
that time has rendered
innumerable
services to the movement,
not only as business
manager of the newspaper but also as business manager of the
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