emotional terms. Think about how you take in the presence of other people.
They create an emotional reaction in you. It could be comfort, disdain, fear,
excitement, or curiosity. If you think of
your favorite boss or leader, you are
very likely to conjure up emotional terms to describe that person.
With your presence, you are trying to marry your intent with another
person’s perception. This is where authenticity plays a big role. It’s nearly
impossible to make
another person feel excitement, for example, if you aren’t
excited; likewise, you won’t bring out someone else’s confidence if you aren’t
confident. (Many of us have endured enough halfhearted corporate pep rallies to
know how inauthentic they are.)
The Story of Steve and Stan: An Internet Sensation
Macworld 2007, the huge conference for Apple computer and electronics
devotees, provides a perfect example and an unexpected cautionary tale of a
missed intention.
Each year, Macworld draws about 20,000 attendees fiercely devoted to all
things Apple and immersed in its unique culture set by the late CEO Steve Jobs.
It’s also where Jobs delivers the keynote debuting
new Apple products and
creating multimillion-dollar buzz overnight. Jobs is known for his electric
presenting style. In video of the event, he takes the stage with a mix of humor,
excitement,
authenticity, and just the right touch of mischief. In his trademark
black turtleneck, jeans, and sneakers, he looks casual and relaxed.
He talks to the
audience as if they are old friends swapping stories. You can sense the energy in
the room lift when he walks in. The audience can’t wait to be inspired by the
visionary Steve Jobs.
Often, Jobs had other CEOs from partner companies join him onstage. They
knew what the audience expected. They matched his enthusiastic tone and casual
dress and understood that it was their job to keep up the energy level. After all,
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