If
James says, “This could make a huge difference for these kids,” or talks
about what he’s read or heard about the project, or if he reflects on a friend who
had
a child with cancer, he will have joined the conversation more personally
than if he just sat and listened. Your questions prompt him to answer and to
engage. That’s a critical step, Osborne says, if people are going to embrace a
cause for which they’re going to provide significant financial support.
Want to get people to turn
out for your class reunion and give money? Get
them talking about what they did the last day at school or about the all-nighter
they pulled when they were working on the hardest paper of their lives. Ask
them about their favorite home game or their best friend. Invite them to tell
stories about what the place meant to them and the difference it made. Then
connect it back to the fundamentals.
How did you use the education you got from this institution?
What values did you learn?
Are there ways you would like to help the next generation of
students?
Your questions move to the next level: how can you work together? They
seek genuine engagement, and Osborne insists that
engagement is the key to
philanthropy. She cited a Bank of America study of wealthy people who were
philanthropic. The more they were involved in an initiative, the more they gave
to it. If their children were involved, they gave even more.
Connect passion to mission and you can generate
excitement and meaningful
involvement.
“Now I’m excited about the outcome and I start seeing myself as a donor,”
Osborne instructed me. “And [it’s] not just my money, but my interests, my
intellectual capital, my human capital,
my network capital, and how I might
leverage all of those things to help solve this problem together with you, in
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