Themes Insights Challenges in integration
- Lack of communication and collaboration between management and marketing depart-
ments
- Resistance to change and reluctance to embrace integrated approaches
- Differences in goals, priorities, and language between management and marketing pro-
fessionals
- Insufficient understanding of the value and benefits of integration
- Organizational silos and departmental barriers hindering integration efforts
- Limited resources and budget constraints affecting integration initiatives
Best practices in integration
- Effective leadership and clear vision for integration
- Creation of cross-functional teams and interdisciplinary collaborations
- Alignment of goals, objectives, and performance metrics between management and
marketing
- Development of shared understanding and common language between departments
- Regular communication channels and knowledge sharing platforms
- Training and professional development programs to enhance integration capabilities [5,
p. 89]
- Continuous evaluation and feedback mechanisms for ongoing improvement [5, p. 89]
The insights provided in the table are based on the qualitative data analysis conducted as part of this re-
search. The specific page number references the source where these insights were obtained.
The findings of this research will shed light on the current challenges and gaps in integrating manage-
ment and marketing strategies in higher education institutions. The analysis of qualitative data will reveal the
perspectives and experiences of key stakeholders, highlighting the barriers and facilitators of integration [6, p.
114]. The quantitative data analysis will provide a quantitative assessment of the level of integration and identify
any significant correlations between integrated strategies and institutional performance [7, p. 105].
Table 2:
Statistical Analysis of Integration of Management and Marketing Strategies
