Learning aims B and C Learners must provide evidence of designing and developing a digital animation and
effects product. The digital animation must be enhanced through visual and/or audio
effects and should be of sufficient complexity to show use of a range of appropriate
processing techniques, as listed in the content. Depending on client requirements,
the product may be suitable for inclusion in a larger media product. For example,
a computer game, a mobile application or a website.
For Distinction standard , learners will evaluate their digital animation effects product,
using feedback and comparison against the client’s requirements, to justify their design
solutions in comparison to alternative approaches. For example, a player in a computer
game animation could be guided, inspired or intentionally misled by using feedback that
sound effects could be planted to warn players of potential dangers, such as predators
or a bottomless pit. Learners will evaluate the effectiveness of the animation and effects
techniques chosen as part of their design, providing reasoned justifications for their
choices and evaluating their impact on the final outcomes.
They will develop and optimise their animation and effects product using a wide range of
tools and techniques, and will effectively meet the client’s requirements. Throughout the
development process, they will evaluate the products and decisions taken, providing
reasoned justification for them and why changes have been made.
Overall, the evidence will be easy to read and understand by a third party. It will be
logically structured, use appropriate technical language throughout and use a high
standard of written language, i.e. consistent use of correct grammar and spelling, and
consistent reference of information sources. Learners will reflect on their own
performance during the design and development of animation and effects, with the
evidence demonstrating their effectiveness in individual responsibility, creativity and
self-management. For example, for creativity, learners’ animations could imaginatively
combine music, sound effects, a voice-over and ambient sounds to enhance the visual
engagement of the user.