Business consultancy project

Problem Statement.

Some circumstances and reasons, further being discussed in this research paper, led to the weakened position and decreased market portion of Azercell Telecom on the telecommunication market. Moreover, strengthened rivalry, recent internal structural, and management changes in the company created obstacles for continuous company’s development.
Hence, considering the new challenges and increased level of sophistication of the customers’ needs, Azercell analyzes new revenue streams for increasing bottom-line and improving position on the market.
The PROBLEM STATEMENT of this Business Consultancy project refers to the decision whether Mobile Financial Services should be implemented by Azercell in order to obtain a new revenue stream for improving the financial performance, meeting steady increasing and digitalized needs of customers and enhance the market position of the company. In the case of a positive decision, the complete implementation process and financial feasibility forecast for the project has to be developed.

4. Research Objective and Research Questions

The aim of this research paper is to enhance the understanding of the possible influence of the MFS as the new service to be implemented by Azercell on the company’s performance in order to enhance the financial results and to strengthen position on the telecom market by overcoming fierce competition on the telecommunication market.
This analysis will bring the conclusion of whether to implement MFS in Azercell at the current moment or not.
Two scenarios as a result of the research investigation are feasible:

• 
  The possible positive answer – will lead to the obtaining of the new potential possibilities for the company to improve the financial position and market share considering the strengthening competition on the telecommunication market. Moreover, developing the banking sector creates new opportunities for creating joint products and services mutually beneficial for both sides leading to a synergistic collaboration for both Banks and telecom operators.
  

Some of the points that need to be addressed in case of positive decision about implementation of MFS are listed below:

• 
  How to implement the product? (individual launch or cooperation with the Bank);
  
• 
  Financial feasibility and financial analysis, MFS implications to the short-term and long-term scenarios;
  
• 
  How to adapt the structure of the company? What changes should be made, if any?
  

• 
  However, a negative answer can prevent the Company from excessive expenses and waste of time of the employees involved in the new project.
  

Moreover, this business consultancy report will seek to analyze and make a comparison with the MFS or similar services provided by competitors, which are already available to customers in Azerbaijan, if any. Meanwhile, worldwide experience will be examined thoroughly, considering developing the state of MFS in Azerbaijan.
Furthermore, potential benefits and costs arising as a result of the launching of a new service for Azercell will be discussed in the research paper. For instance, positive impact on the Company’s reputation as being on the cutting edge in terms of technological development and attraction of a new group of customers based on the product’s specific nature can be considered among the potential benefits for Azercell.
The following Major and Minor research questions will be addressed in this study:

Major Questions:

1. 
   What is the current position of Azercell in Azerbaijan Telecom Industry?
   
2. 
   What have the recent changes occurred in the revenue stream of Azercell?
   
3. 
   What is the current situation on the Azerbaijan Financial Market?
   
4. 
   Is current situation in Azerbaijan Financial Market favorable for MFS development?
   
5. 
   Can Azercell consider the implementation of MFS as a new revenue stream?
   
6. 
   What type of implementation (such as, cooperation with a Bank or individual launch) can be chosen for the launching MFS?
   

Minor Questions:

1. 
   What is the current situation in the Mobile Telecom Industry?
   
2. 
   What is worldwide experience in this field? What are the opportunities of MFS as a new revenue stream in the Mobile Operators portfolio?
   
3. 
   What is the role of government in MFS development in Azerbaijan?
   

5.