Business consultancy project

Scope of the Limitation

During the research process, there have been some limitations in the data collection process. There is limited information about the finance market and especially, for the Banking Sector in the State committee reports. Each bank is giving different information about market share, and online payment portals are also unwilling to share the online transaction information. There is also some data deficiency in Mobile Telecom data collection as well. Some data for Azerbaijan Mobile telecom Industry is taken from GSMA intelligence data and from the State committee reports, however, in addition to GSMA and State committee, the consolidated data service consumption share per each mobile operator and revenue share are not available. The information in State committee reports is inconsistent, whereas, in some reports, the information is available until 2017, the Y 2018 data is absent.

7. Thesis Outline

This BCP consists of Abstract, ten chapters, and Conclusion parts and is structured as follows:

Chapter 1 contains the introduction of telecom outlook and research background. Also, research objective, major and minor research questions, and research design are defined in this chapter, including the scope and limitations of the project.

Chapter 2 describes the Telecommunication Industry in Azerbaijan through PEST analysis.

Chapter 3 – Company Profile of Azercell is analyzed, and the company position is determined by Porter’s Five forces and SWOT analysis for defining the external and internal factors affecting the position of the company

Chapter 4 is presented by Azerbaijan financial market review, an overview of market participants – banks and credit organizations, payment systems, and market authorities (FIMSA, Central Bank, and ABA).
Chapter 5 examines the types of MFS models and mobile payment technologies, MFS development around the globe and experience of other countries, meanwhile the seven pillar MFS development in Azerbaijan is also described in this part of the research.
Chapter 6 is the literature review, analyzing and reflecting main concepts of MFS, factors affecting its development and specific features of Azerbaijan. Moreover, recent trends and changes in revenue streams of telecom operators and analysis of the reasons are briefly described in this part of BCP.
Chapter 7 describes the research methodology, including research design, approach, and techniques of data collection and data analysis that are presented here.
In Chapter 8 the theoretical background of the research containing dependent and independent variables affecting the studied subject are reflected.
Chapter 9 is one of the essential parts of BCP containing Findings -financial feasibility and the evaluation of the revenue generators` trends and modification and recommendations for Azercell for the development of the new revenue streams.
Chapter 10 – implementation process is discussed in this Chapter. Two scenarios – short-term and long- term perspective vary considerably, that is reflected in the financial feasibility results.
Conclusion.

2.