Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

General Arithmetic mean and standard deviation	2.9023
0.733

t- Value Tabulate at level (α≤ 0.05)

t- Value Tabulate was calculated based on Assumption mean to item that (3).

Table (4-1) clarifies the importance level of research dimensions, where the arithmetic means for dimensions range between (2.8571 – 2.9335) compared with general Arithmetic mean amount of (2.9023). We observe that the median mean for the " Social media marketing” with arithmetic mean (2.8571), standard deviation (0.69134). The highest arithmetic mean was for the "Brand image” with Average (2.9335) and standard deviation (0.47291). In general, it appears that the importance level of research dimensions in telecommunication companies under study from the study sample viewpoint was median.

Table (4-2) : Arithmetic mean, SD, item importance and importance level of Social media marketing

N o	Social media marketing	Mean	St.D	Item importan ce	Importan ce level
6	My telecommunication company‘s social media pages help me receive feedback from my telecommunication company constantly	2.71	1.201	9	Medium

7	My telecommunication company pages on social media have a wide range of supporting tools that help to deliver better information	2.84	1.026	6	Medium
8	My telecommunication company‘s pages on social media enables me to acquire more information about my telecommunication company services	2.82	1.168	7	Medium
9	My telecommunication company page on social media provides me with the opportunity to state my opinions freely	2.94	1.176	2	High
10	My telecommunication company‘s page on social media is up-dated regularly	3.03	1.179	1	High
11	My telecommunication company‘s pages on social media always responds to my question or/and observation	2.87	1.119	4	High
12	Do you have positive reactions to advertisements on social media	2.75	1.118	8	Medium
13	I will enquire more information on the product because of the advertisement	2.84	1.143	5	Medium
14	Does the visuals and slogans of the chosen advertisement provide a memorable familiarity to the brand	2.91	1.167	3	High
	General Arithmetic mean and standard deviation Social media marketing	2.86	0.6913

t- Value Tabulate at level (α≤ 0.05) (1.670)

t- Value Tabulate was calculated based on Assumption mean to item that (3)

Table (4-2) Clarifies the importance level of social media marketing, where the arithmetic means range between (2.71- 3.03) compared with general arithmetic mean amount of (2.86). We observe that the highest mean for the item "My telecommunication company‘s page on social media is up-dated regularly” with arithmetic mean (3.03), Standard deviation (1.179). The lowest arithmetic mean was for the item "My telecommunication company‘s social media pages help me receive feedback from my telecommunication company constantly” with average (2.71) and standard deviation (1.201). In general, it appears that the Importance level of brand image in companies under study from the study sample viewpoint was Median.

Table (4-3) : Arithmetic mean, SD, item importance and importance level of brand image

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