Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

(5-3): Recommendations

Based on study results and conclusions, the following recommendations are suggested:

1. 
   Further research in the field of technology acceptance in Jordan, especially in the area of social media marketing, branding, and customer satisfaction, should be conducted. A special focus of that research should be on validating well-established models in the Jordanian Cultural Setting.
   
2. 
   Developing mobile applications concerned with the level of satisfaction for Telecommunication Companies customers’ that are user-friendly and easy to use is to be encouraged.
   
3. 
   The researcher suggests that Telecommunication Companies are encouraged to provide more and better quality data about the services they offer to their customers.
   
4. 
   the researcher recommends that the model presented in this study be adopted by Telecommunication Companies on regular basis to provide feedback regarding their customers’ intention to use (or continue to use) their pages.
   
5. 
   Further validation of the presented model should be done on a larger sample in multiple governorates in Jordan.
   
6. 
   The researcher suggests that Telecommunication Companies should use the viral and vast spread of their pages and applications in a matter that would be more beneficial for both the companies and the customers.
   
7. 
   The researcher recommends that Telecommunication Companies should provide more services that encourage youth to follow their pages.
   

8. 
   Jordan telecommunication industries are recommended to translating their vision into policies and procedures in order to enhance their impact on their operation competitive capabilities, and there should be a clear and shared understanding of brand image.
   
9. 
   Jordanian telecommunication companies are recommended to enhance their marketing capabilities (social media marketing) to leverage them to maintain their competitive advantage and to create value of their customers.
   
10. 
    Jordanian telecommunication companies have to raise their brand strategies in order to increase the customer satisfaction.
    
11. 
    Jordanian telecommunication companies are recommended to develop their brand elements to satisfy customers.