Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication



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Appendixes



  1. Appendix 1: Questioner

Dear Participant,


The researcher is currently conducting a scientific study intended to identify the: “The Impact of Social Media Marketing on Customer Satisfaction through Brand Image”.
The purpose of this study is obtain master’s degree in e-Business, your assistance to answer the study questionnaire means a lot to us, and will add value to our study. It will be used only for academic purpose and will not be used outside the scope of this scientific research.
I should appreciate very much your kind assistance to answer the attached questions.

Strongly


disagree

Disagree

Natural

Agree

Strongly agree

1

2

3

4

5

Researcher: Al-Sharif Ahmad. Supervisor: Dr. Hebah H.O Nasseraldeen.


Thank you very much in anticipation.


Part one: This section for classification purpose, kindly respond to these questions by selecting or ticking (√) in the boxes provided for each statement.


Q.1


Gender


Male Female
Q.2: Which of the following telecommunication companies do you use? (You can choose more than one):
Orange Zain Umniah

Q.3: Which of the following Social Media applications do you use? (You can choose


more than one):









Facebook Twitter Google + Instagram YouTube Other, specify.....................
Q,4: How many hours per day do you spend on social media?
1-3 hours 4-6 hours More than 6hours1 Never Less than 1 hour

Q.5: If you use social media, specify how often do you visit your telecommunication company page yearly?


Never Less than 5 6-15 16-25 More than 25

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