Factors influencing new product development in microfinance institutions: a perspective from north Indian microfinance institutions



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JIE 011 0083

Indicators

CFTS

SONATA

MIMO

Drishtee

Senior 

management 

capacity

Senior management is always 

involved in consultations for any 

new initiative. Senior management 

comprises of experienced personnel 

from the existing staff with around. 

Senior management is yet not 

involved in fund mobilization except 

the M

d

 and Chair. 



Senior management is young, 

vibrant and capable of mobilizing 

resources from the market. 

This is visible in growth in 

funding agencies and their 

volume of funding. 

Senior management 

comprises of people from 

diverse background and 

experience. They are 

capable of carrying out their 

responsibilities quite well.  

Senior management is quite 

experienced in this area. They 

are using technology as their 

major weapon to grow. The 

responsibilities are clearly 

allocated to each senior 

management staff.  

Employees

BLOs are selected from the existing 

staff, who have a successful past 

track record

Staff selection is on merit basis

Staff is selected from existing 

ones with experience

The customers are selected 

by KOs, who is in turn 

appraised for loan by MFEs. 

 


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