Using scientific
management
processes like
market research
Market research was conducted
by IFMR trust
Process designing was done
by
MicroSave
with regular
improvisation suggested by
senior operations staff
A market survey was conducted
with the help of a professionalized
team of
MicroSave
. Accordingly,
when it came out that there is a
demand for higher loan product,
a business plan was worked out
and the product was designed
based on it. The processes
were designed with the help of
MicroSave
staff keeping in view a
response from the staff.
Business analysis (feasibility
analysis) including sampled
customers’ cash flow analysis,
value chain analysis is done
before introduction of any new
product. A report is prepared
and then discussed with senior
management. There is a
specialized person appointed
for new product development
and he takes care of all
the requirements including
preparation of business
plans and pricing of products
in consultation with senior
management including CEO
and COO.
No formal market research
was done before introducing
the product into the market.
The decision to enter into
this sector was based on a
baseline survey conducted in
2006. However, the company
has tied up with
MicroSave
to design its processes and
business plans for their
operations.
© De Boeck Supérieur | Téléchargé le 25/04/2022 sur www.cairn.info (IP: 178.237.70.187)
Sanjeev KAPOOR and Gaurav SINHA
100
Journal of Innovation Economics – 2013/1 – n° 11
Organizational Resources
Table 6
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