Factors influencing new product development in microfinance institutions: a perspective from north Indian microfinance institutions



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Drishtee

drishtee was incorporated as a for profit company in the year 2000 as a 

service provider in the field of information technology. It aimed at creation 

of a successful network of service providers to deliver services. Earlier it 

was providing education as a major service. drishtee is a group of three 

companies—Quiver Info Services Limited (Quiver), drishtee development 

and Communication Ltd (ddCL), and drishtee Foundation (dF). drishtee has 

laid a network of entrepreneurs through kiosks which sell different kinds of 

products which are related to financial services, health, education and supply 

chain management (basically retail rural products of different consumer goods 

companies). 

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Sanjeev KAPOOR and Gaurav SINHA

104 


Journal of Innovation Economics – 2013/1 – n° 11 


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