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tear glands. But exactly how placebos work their medical magic is still largely unknown.
Most of the scant research done so f
ar has focused on the control of pain, because it’s
one of the commonest compaints and lends itself to experimental study. Here, attention
has turned to the endorphins, morphine-like neurochemicals known to help control pain.
F But exactly how placebos work their medical magic is still largely unknown. Most of the
scant research to date has focused on the control of pain, because it’s one of the
commonest complaints and lends itself to experimental study. Here, attention has turned
to the endorphins, natural counterparts of morphine that are known to help control pain.
"Any of the neurochemicals involved in transmitting pain impulses or modulating them
might also be involved in generating the placebo response," says Don Price, an oral
surgeon at the University of Florida who studies the placebo effect in dental pain.
G "But endorphins are still out in front." That case has been strengthened by the recent
work of Fabrizio Benedetti of the University of Turin, who showed that the placebo effect
can be abolished by a drug, naloxone, which blocks the effects of endorphins. Benedetti
induced pain in human volunteers by inflating a blood-pressure cuff on the forearm. He
did this several times a day for several days, using morphine each time to control the
pain. On the final day, without saying anything, he replaced the morphine with a saline
solution. This still relieved the subjects’ pain: a placebo effect. But when he added
naloxone to the saline the pain relief disappeared. Here was direct proof that placebo
analgesia is mediated, at least in part, by these natural opiates
H Still, no one knows how belief triggers endorphin release, or why most people can't
achieve placebo pain relief simply by willing it. Though scientists don’t know exactly how
placebos work, they have accumulated a fair bit of knowledge about how to trigger the
effect. A London rheumatologist found, for example, that red dummy capsules made more
effective painkillers than blue, green or yellow ones. Research on American students
revealed that blue pills make better sedatives than pink, a colour more suitable for
stimulants. Even branding can make a difference: if Aspro or Tylenol are what you like to
take for a headache, their chemically identical generic equivalents may be less effective.