"iqtisodiyot va turizm" xalqaro ilmiy va innovatsion jurnali №2(2) 2021 67

Xulosa va takliflar. 
Ijtimoiy media
 
nafaqat virtual dunyoda, balki, real hayotda 
ham insonning ma’lum ehtiyojlarini qondirish, shaxsiy, ijtimoiy hayotini yengillashtirish 
hamda yangi imkoniyatlar yaratishda muhim ahamiyat kasb etib kelmoqda. Uning asl 
mohiyatini bilish uchun uni tashkil qiluvchi omillarni tushunib yetish lozim. Ushbu 
tadqiqotda keltirilgan yettita funksional bloklar, ya’ni, identifikatsiya, suhbat, ulashish, 
mavjudlik, munosabatlar, obro’ hamda guruhlar ijtimoiy mediaga xos bo’lgan belgilar 
hisoblanadi. Ularning barchasi bitta platformada jamlanishi shart emas, balki, ba’zilarining 
mavjud bo’lishi kifoya. Ammo, ijtimoiy media deganda, asosan, mana shu attributlar 
mavjud platformalar tushuniladi. 
Foydalanilgan adabiyotlar ro’yxati 
1.
Manning, J. (2014.) Social media, definition and classes of. In K. Harvey (Ed.), 
Encyclopedia of social media and politics 
(pp. 1158-1162). Thousand Oaks, CA: Sage. 
2.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social 
media? Get serious! Understanding the functional building blocks of social 
media. 
Business horizons
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(3), 241-251.
3.
Trottier, D., & Fuchs, C. (2015). Social media, politics and the state. 
Protests, 
Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube. 
New York and London: Routledge
.
4.
Svatošová, V. (2012). Social media such as the phenomenon of modern 
business. 
Journal of Marketing Development and Competitiveness
, 
6
(4), 62-84.
5.
Khalimova, N. J., & Dzhafarova, N. A. (2021). SWITZERLAND AS THE HOME 
OF HOSPITALITY EDUCATION. In 
EUROPEAN RESEARCH: INNOVATION IN 
SCIENCE, EDUCATION AND TECHNOLOGY
(pp. 29-32).

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№2(2) 2021 "IQTISODIYOT VA TURIZM" xalqaro ilmiy va innovatsion jurnali
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6.
Khalimova, N. J. (2020). Analysis of foreign experience in hotel career 
enhancement programs. 
Central Asian Problems of Modern Science and 
Education
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2020
(2), 3-14.
7.
Khalimova, N. J., Murotova, N. U., & Aminova, N. B. Cluster Approach In The 
Tourism Business.
8.
https://en.wikipedia.org/wiki/Social_media 
9.
https://www.investopedia.com/terms/s/social-media.asp#toc-what-are-the-6-types-
of-social-media