Learning objectives

Growing interdependence between ability to use information technology and ability to implement corporate strategies and achieve corporate goals

• Growing interdependence between ability to use information technology and ability to implement corporate strategies and achieve corporate goals
• Business firms invest heavily in information systems to achieve six strategic business objectives: IT Strategic Role
• Operational excellence
• New products, services, and business models
• Customer and supplier intimacy
• Improved decision making
• Competitive advantage
• Survival

Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today

Operational excellence:

• Operational excellence:
• Improvement of efficiency to attain higher profitability
• Information systems, technology an important tool in achieving greater efficiency and productivity
• Wal-Mart’s RetailLink system links suppliers to stores for superior replenishment system

Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today

New products, services, and business models:

• New products, services, and business models:
• Business model: describes how company produces, delivers, and sells product or service to create wealth
• Information systems and technology a major enabling tool for new products, services, business models
• Examples: Apple’s iPod, iTunes, and iPhone, Netflix’s Internet-based DVD rentals

Management Information Systems
Chapter 1 Information Systems in Global Business Today
The Role of Information Systems in Business Today