NBA Teams Make a Slam Dunk with Information Technology
Problem: Lack of hard data usable in decision-making processes, costly and competitive market.
Solutions: Developed a new system designed to collect and organize data using video clips of games.
Synergy Sports Technology tags video of each game with hundreds of descriptive categories and allows coaches and players to stream game footage from the Web.
Demonstrates IT’s role in innovation and improving business processes.
Illustrates how the Web has allowed businesses to use new tools to analyze critical data.
Management Information Systems Chapter 1 Information Systems in Global Business Today The Role of Information Systems in Business Today