Marketing: Concepts

Services Marketing: Concepts, Strategies, and Cases, 4e by Hoffman and Bateson highlights sustainability, global and technological service issues.

Sustainability and Services in Action

1. 
   The Origins and the Growth of “Green”
   
2. 
   The Triple Bottom Line
   
3. 
   Airline Industry Practices
   
4. 
   The Top 10 Motivators for Consumers to Recycle
   
5. 
   LEED Ratings: Process Standards in Green Technology
   
6. 
   The Cost of Going Green
   
7. 
   Starbuck’s Subtle Promotion about Its Environmental Mission
   
8. 
   Colleges and Universities on the Cutting-edge of Creating Green Servicescapes
   
9. 
   Florida’s Green Lodging Program
   
10. 
    How Complicated Can It Be to Throw Garbage Away?
    
11. 
    TerraPass: Enhancing Satisfaction with Social Conscience
    
12. 
    Certified ‘Green’: Enhancing Perceptions of Service Quality
    
13. 
    TreeHugger Has Issues with Delta Sky: The Green Issue
    
14. 
    Being “Green” Increases Loyalty in Banking
    
15. 
    Developing a “Green” Culture: Sustainable Business Practices for Hotels
    

Global Services in Action

1. 
   Sweden’s ICEHOTEL: One Very Cool Experience!
   
2. 
   Charity.com
   
3. 
   Ski Dubai
   
4. 
   Consumer Tipping Behavior: To Tip or Not to Tip—That Is the Question
   
5. 
   DHL GlobalMail: International Post Made Easy
   
6. 
   Ethnic Pricing…Is This Ethical?
   
7. 
   Personal Selling Approaches around the World
   
8. 
   An Extraordinary Servicescape in the Caribbean: The Katitche Point Great House
   
9. 
   Dell Offshore Tech Support: Lost in Translation
   
10. 
    Customer Service Expectations Vary among Cultures
    
11. 
    Benchmarking Customer Satisfaction throughout the World
    
12. 
    American versus European Expectations and Perceptions of Airline Service Quality
    
13. 
    Service Failures and Recovery Strategies: A Chinese Perspective
    
14. 
    Singapore Airlines Experiences Rare Backlash from Customers
    
15. 
    International Considerations for Service Cultures
    

E-Services in Action

1. 
   Trip advisor: A Traveler’s Best Friend
   
2. 
   Game, Set, Match.com
   
3. 
   Social Networking: The New Face of Personal Sources of Information
   
4. 
   Self-check-out: Why Consumers Might Stay Away?
   
5. 
   Verizon Enterprise Solutions Group: Teaming Up with Health Care
   
6. 
   Turbocharged Software Sets Airline Pricing 75,000 Times a Day!
   
7. 
   The Growth of Personal Communications via Social Media
   
8. 
   Google.com’s Servicescape: “61, Getting a Bit Heavy, Aren’t We?”
   
9. 
   Where Employees Go Online to Sound Off!
   
10. 
    Mastering the Self-check-out Lane at the Grocery Store
    
11. 
    Enhancing Online Customer Satisfaction
    
12. 
    The Seven Dimensions of E-Qual
    
13. 
    Who Done It? Customer Attributions for Online Service Failures
    
14. 
    I Heart Zappos
    
15. 
    Zappos’ Core Values that Drive Its Service Culture
    

Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.