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integrated execution. Once executives are able to better understand and shape demand and risk,
they need to adapt their supply chains to changing market opportunities and events. Companies
must deploy dynamic planning capabilities and continually fine-tune operations to ensure
responsive agility to meet changing demand.
The old model was to wait until the end of the month or quarter to shift production and supply
based on shipments and sales. The new model calls for more continuous, dynamic supply chain
adjustments to rapidly respond to market changes. This can minimize or even eliminate shocks
across the supply network. The results include better visibility; enhanced collaboration across the
value chain, including reliable and predictable sourcing and supply, manufacturing,
transportation, warehousing, and distribution; and accelerated decision-making with better
analytics and support. Agility is the name of the game. Market reactivity, in the moment, has
never been easier to achieve than it is today—again, with cloud technology and the right people,
process, and technology capabilities.
Strategy 3: Optimize product designs and product management for supply,
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