No Paper Title Author Name Page No

Interdependent and 
complementary 
networks
 
Firms' strategy, 
composition and 
competitive 
environment
 
Being provided 
with factors 
Demand 
parameters 

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MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
maximum results for increasing business efficiency, and to create a competition matrix that shows 
the relationship between the level of competition in the market and the competitive advantage of the 
firm. 
The quadrants of this matrix represent four competitive strategies: 
- cost-saving leadership strategy - implies reduction of general costs for material resources, 
production and sale of goods and services; 
- strategy of alternative costs - minimizes costs to the optimal level, which allows to obtain 
the maximum volume of production of quality goods and services for profitable market segments; 
- differentiation strategy - determines the main goal of production of unique goods based 
on consumer demand; 
- focused differentiation strategy - aimed at providing consumers with goods and 
services that best suit their tastes and requirements. 
Analysis and results.
The conducted studies have shown that in the current environment, the 
competition for buyers among trade enterprises is increasing, as a result of which the competition for 
leadership in the market is gaining maximum speed. As a result of increased trade concentration, 
retail prices are set, and the profitability of trade activities is decreasing. In such conditions, the 
market is experiencing saturation due to the presence of segmentation. At the same time, the 
importance of competitive strategies is increasing, favorable conditions are being created for the 
development of new trade formats. Increased concentration will lead to increased funding for 
businesses to explore changing consumer needs, as retailers begin to compete for consumer loyalty. 
Intensification of competition reduces the profitability of sales processes, under such conditions, 
enterprises are forced to optimize the assortment and increase logistics efficiency. 
Today, multi-format (directional) trade is rapidly developing in our country in the conditions 
of the digital economy, where each format is characterized by a customer-oriented approach and is 
aimed at fully meeting the needs of the population, regardless of income, age and a number of other 
indicators. In accordance with the Decree of the President of the Republic of Uzbekistan No. PF-60 
of 28.01.2022, tasks for rapid development of the national economy and ensuring high growth rates 
in the Development Strategy of New Uzbekistan for 2022-2026, which consists of seven priority 
directions, developed on the basis of the principle "From the strategy of actions to the strategy of 
development" marked. In particular, by ensuring stable high growth rates in the economic sectors, in 
the next five years, to increase the gross domestic product per capita - 1.6 times, and by 2030, to 
increase the per capita income from 4 thousand US dollars, and to join the ranks of "countries with 
an income above the average". It is aimed to create a foundation, and for this purpose, to ensure 
macroeconomic stability and gradually reduce the annual inflation rate to 5% in 2023. Also, through 
the development of services and service sectors in the regions, to increase the volume of services by 
3 times in the next 5 years and to create a total of 3.5 million new jobs in this direction, to develop 
paid plumbing for the development of household and communal services that are highly needed by 
the population in the centers of cities and districts, development of service points such as electricity, 
repair of household appliances, catering, 130 modern markets and shopping complexes, as well as 65 
large and 5000 small service facilities for the development of roadside infrastructure, in the field of 
service in order to reduce the share of the hidden economy by 3 times, to increase the attractiveness 
of the service sector, it is planned to provide additional benefits to business entities in the sector, and 
it is envisaged to develop the network and distance trade through the trade development strategy, as 
well as to expand the supply chain. In accordance with the trade development strategy, fairs, 
agricultural and wholesale food markets are supported by the state, which allows local producers to 
diversify their supply and obtain cheap distribution channels. 

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