Nr 33 2014 folia turistica multidimensionality and determinants of consumer loyalty in tourist services
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- Bu səhifədəki naviqasiya:
- SUBJECTIVE FACTORS CONSUMER LOYALTY IN THE TOURISM MARKET
- External economic factors External non-economic factors
- Research area Authors Research subject
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Source: Author’s compilation.
determinants of loyalty Exogenous determinants of loyalty Consumer inertia factors MACROECONOMIC FACTORS SUBJECTIVE FACTORS CONSUMER LOYALTY IN THE TOURISM MARKET (to brand, offer, staff, purchase place, community , or organization in tourism market) OBJECTIVE FACTORS: Internal economic factors Internal non-economic factors External economic factors External non-economic factors 94 IZABELA MICHALSKA-DUDEK Table 2. Studies of loyalty in the tourism industry One-dimensional loyalty constructs Research area Authors Research subject A c c o m m o d a - tion J. Gould-Wiliams 1999 Guest loyalty J. Kandampully, D. Suhartanto 2000, 2002 Customer loyalty K. Buracom 2002 Loyalty
S.H. Tsaur et al. 2002 Guest loyalty I. Skogland, J. A. Siguaw 2004 Loyalty
C. H. Lin 2005 Loyalty
C. Voces 2005 Loyalty
S. M. Loureiro, F. J. Miranda 2006, 2008 Loyalty
B. Chitty et al. 2007 Loyalty
A. B. Shammout 2007 Loyalty
Destination J. T. Bowen, S. L. Chen 2001 Destination loyalty S. L. Chen, D. Gursoy 2001 Loyalty S. G. Q. Chi 2005 Destination loyalty H. San Martin 2005 Loyalty Y. Yoon, M. Uysal 2005 Destination loyalty M. G. Gallarza, I. Gil 2006 Destination loyalty H. H. Huang, C. K. Chiu 2006 Destination loyalty B. Kao 2007 Destination loyalty A. Yüksel, F. Yüksel 2007 Expressed loyalty intentions S. G. Q. Chi, H. Qu 2008 Destination loyalty K. Kim 2008 Destination loyalty G. Prayag 2008 Destination loyalty I. Rodriguez del Bosque, H. San Martin 2008 Destination loyalty F. Martinez et al. 2009 Loyalty
P. Mechinda et al. 2010 Attitudinal loyalty V. Vale et al. 2010 Loyalty
Other J. E. Bigne, L. Andreu 2004, 2005 Loyalty K. Alexandris et al. 2006 Loyalty Other
K. Matzler et al. 2007 Loyalty
R. Faullant et al. 2008 Loyalty
J. Anuwichanont, P. Mechinda 2009 Loyalty
T. C. Kan et al.2009 Loyalty
T. F. Yen et al. 2009 Loyalty
95 MULTIDIMENSIONALITY AND DETERMINANTS OF CONSUMER... – intentions regarding future behavior [Tian-Cole et al. 2002; Baloglu et al. 2003; Lee et al. 2004; Alen, Fraiz 2006; Alen et al. 2007; Chen, Tsai 2007; Sophonsiri 2008; Hu et al. 2009; Lee 2009], – the probability of a recommendation or a repeat visit [Hui et al. 2007], – future destination selection [Tian-Cole, Crompton 2003], – word of mouth recommendation [Kim, Cha 2002]. Other authors decided to use two constructs [Bigne et al. 2001, 2005; Kozak 2001; Petrick 2004; Barroso et al. 2007; Sanz 2008], which usually took the form of: – the intention to return, – the intention to recommend [Campon, Alves, Hernandez 2013, p. 28]. There was one study whose result differentiated between the three con- structs, namely the intention to pay a return visit in the short, medium, or long-term period [Jang, Feng 2007]. An attempt to identify the basic determinants of consumer loyalty in the tourism market has for years constituted an important objective of nu- merous studies. Table 3 presents the review of research results analyzing factors which determine consumer loyalty in the tourism market. Yüklə 0,64 Mb. Dostları ilə paylaş:
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