Figure 1. Determinants influencing behaviors of consumers of tourist services.
Source: Author’s compilation based on Niemczyk 2010, p. 17 and Kieżel (ed.) 1999, p. 107.
MACROECONOMIC
FACTORS:
SUBJECTIVE FACTORS:
Needs
Attitudes Customs
Motives
Personality
Perceptions
Emotions Lifestyle Habits
Learning Risk
awareness
Tradition
CONSUMER BEHAVIOR IN THE TOURISM
MARKET
OBJECTIVE FACTORS:
Economic:
- Internal economic factors (income level and sources, prices,
credits, savings, consumption level, current consumption level and
structure)
- Internal economic factors (supply-related factors such as tourist
product, tourist advantages, tourism management, tourism policy,
tourist services, tour operators, price level and price relations, retail
and service infrastructure)
Non-economic:
- Internal non-economic factors:
Physical features of an individual (e.g., physique, fitness)
Demographic factors (e.g., age, sex, household size)
Social factors (e.g., family, reference groups, opinion groups)
Free time
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