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Research and conclusions limitations. In accordance with the research methodology, the
research methods used in the article represent preliminary research of an exploratory nature
and constitute a starting point for other studies of the subject matter subject matter.
Practical implications. As a result of a detailed analysis and observations of loyalty deter-
minants followed by customers of tourist services as indicated in the article, it is possible to get
a better understanding of the decision-making processes of customers.
Originality. The paper presents definitions of research constructs in the tourism market, in-
dicating both behavioral and affective determinants of client loyalty to tourist services and also
proposes the conceptualization of consumer loyalty research in the tourism market, including
antecedents and consequences of loyalty shown by consumers of tourist services.
Type of paper. A review presenting theoretical concepts.
Key words: tourist behaviors, consumer loyalty of tourist enterprises, determinants of con-
sumer loyalty to tourist services.
* Ph.D., Wroclaw University of Economics, Faculty of Economics, Management and Tourism, Department
of Marketing and Tourism Management [dr, Uniwersytet Ekonomiczny we Wrocławiu, Wydział Ekonomii, Za-
rządzania i Turystyki, Katedra Marketingu i Zarządzania Gospodarką Turystyczną]; e-mail: izabela.michalska@
ue.wroc.pl.
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IZABELA MICHALSKA-DUDEK
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