O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent moliya instituti f. T. Bazarova marketing

BOSHQARISHNI TASHKIL ETISH............................ 79

1. 
   Marketing tizimi haqida tushuncha ........................................ 79
   
2. 
   Makromarketing va mikromarketing …..…………………... 81
   
3. 
   Marketingning ichki va tashqi soha tushunchalari va ularning
   

o‘zaro bog‘liqligi ……………………………………………… 85

4. 
   Marketingda tashqi soha elementlari ..……………………... 101
   

5. 
   bob. MARKETING DASTURI………………………………… 110
   

1. 
   Marketing dasturi tushunchasi ……………………………… 110
   
2. 
   Marketing dasturini ishlab chiqish ketma-ketligi va asosiy
   

bo‘limlari…………………………………………………… 111

5. 
   bob. Strategik va taktik rejalashtirish, marketing nazorati…... 120
   

1. 
   Umumiy strategiya va marketing strategiyasi ………………. 120
   
2. 
   Marketingda strategik rejalashtirishning maqsadi va
   

vazifalari ……………………………………………………. 127

3. 
   Marketing strategiyalarini bozordagi real sharoit bilan
   

taqqoslash tahlili ….………………………………………… 132

4. 
   Marketing nazorati va uning turlari ...………………………. 146
   

5.