Klasterlarni shakllantirish: tajribalar, natijalar va innovatsion yondashuvlar



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88 
7. Consulting stakeholders and the public. Consulting between the tourism industry and 
local communities, organizations and institutions are essential if they are to work alongside each 
other and resolve potential conflicts of interest. 
8. Training staff. Staff training and recruitment of professionals in their area, ensure the 
quality of the tourism product. 
9. Marketing tourism responsibly. Marketing, which provides tourists with clear 
information, increases customer satisfaction and helps them to get knowledge while giving them 
the sense of responsibility. 
10. Undertaking research. Ongoing research and studies are very important in this area. 
Research is also important in effective forecasting of the industry. 
igure 1 –The relationship between agritourism and sustainable rural development. 
The development of agritourism is associated with changes in environmental management 
models. The protection of nature and culture serves the development of socio-economic fields. 
These elements interact with each other. 
International experience shows that the agritourism cluster can be an effective mechanism 
which is designed to support small and medium-sized businesses, which often find it difficult to 
compete with large chain organizations operating in the tourism market.
In conclusion, the organization of tourist clusters in agriculture and the formation of agro-
tourism clusters on the basis of sustainability criteria have a significant positive impact not only 
on the economy but also on the nature.
In particular, the employment of the local population, the emergence of various new 
industries, the flow of taxes for the country, the introduction of new innovative technologies will 
lead to lower productivity in agriculture at the expense of less resources. Cooperation between 
different sectors based on the criteria of sustainability leads to long-term sustainable economic 
benefits. 

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