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7.
Consulting stakeholders and the public. Consulting between the tourism industry and
local communities, organizations and institutions are essential if they are to work alongside each
other and resolve potential conflicts of interest.
8.
Training staff. Staff training and recruitment
of professionals in their area, ensure the
quality of the tourism product.
9.
Marketing tourism responsibly. Marketing, which provides
tourists with clear
information, increases customer satisfaction and helps them to get knowledge while giving them
the sense of responsibility.
10.
Undertaking research. Ongoing research and studies are very important in this area.
Research is also important in effective forecasting of the industry.
igure 1 –The relationship between agritourism and sustainable rural development.
The development of agritourism is associated with changes in environmental management
models. The protection of nature and culture serves the development of socio-economic fields.
These elements interact with each other.
International experience shows that the agritourism cluster can be an effective mechanism
which is designed to support small and medium-sized businesses, which often find it difficult to
compete with large chain organizations operating in the tourism market.
In conclusion, the organization of tourist clusters in agriculture and the formation of agro-
tourism clusters on the basis of sustainability criteria have a significant positive impact not only
on the economy but also on the nature.
In particular, the employment
of the local population, the
emergence of various new
industries, the flow of taxes for the country, the introduction of new innovative technologies will
lead to lower productivity in agriculture at the expense of less resources.
Cooperation between
different sectors based on the criteria of sustainability leads to long-term
sustainable economic
benefits.
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