Exercise 6. Translate the text MarketingResearch: Key Players The major actorsin Iccompany’s microenvironmeny are
the company itself, suppliers, market intermediaries, customers
and competitions. Let us consider the roles of each of them.
The company.Allthe departments within a company (e.g.
production,finance, personnel) have an impact on the marketing
department’s plans and actions.
The suppliers. Changes in the supplier environment,
such as prices andavailability of raw materials, have acon-
siderable impact on a company’s marketingoperations.
