Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 177
The development of the hotel services market, the commercialization of hotel activities
necessitates the use of marketing tools for implementation in the activities of hotel service
providers. The logic of the development of market relations in the hotel business has led to the
formulation and solution of such problems as the study and segmentation of the hotel services
market, the qualitative and quantitative assessment of the effective demand for hotel services, the
positioning of producers of hotel services, the use of marketing tools to develop promising
directions for the development of consumer-oriented hotel services.
In conclusion of this issue, it should be noted that the hotel service is an organized
interaction between the consumer and the producer of hotel services, continuously affecting it
throughout its duration. This service exists only during the stay of the consumer, and during this
time there is a constant dialogue between the consumer and the producer of hotel services, it is
impossible to program it or create a certain standard or service algorithm. Consequently, the hotel
service in each case acquires a personalized character.
References 1. Decree of the President of the Republic of Uzbekistan No. PF-60 dated January 28, 2022 "On the
development strategy of the new Uzbekistan for 2022-2026".
2. Boldyreva T.V. Formirovanie advertising strategy of the enterprise and the conditions of the
competitive market // Nauka i obshchestvo. 2014. No. 2 (17). S. 18–27.
3. Beglenov N.D. Use of marketing communications in the field of services and prospects for its
development. Monograph "Innovatsiya-Ziya" publishing house. Tashkent-2022
4. Mukhitdinov H.S. Prospects for the development of digital economy in entrepreneurship // Innovative
economy: problem, analysis and development prospects. International scientific-practical conference pp. 40-
49
5. Rakhmatov, Z. (2020). ZR Reshenie problemy na rynke pasajiroperevozki cherez marketingovye
kommunikatsii. Archive scientific research
