Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

 
Rezume:
Maqolada axborot va ta'lim muhiti ta'lim mazmunini yaratish, saqlash va undan 
foydalanishni tashkil etishning resurs funktsiyasini ta'minlash va talabalarni Internetda o'rganish 
uchun zarur vositalar bilan ta'minlash nuqtai nazaridan o'rganiladi. 
Резюме:
В статье исследована информационно-образовательная среда
 
с точки 
зрения обеспечения ресурсной функции создания, хранения и организации доступа к учебному 
контенту и предоставления учащимся необходимых инструментов для обучения в сети 
Интернет. 
 
Kalit so'zlar
: Axborot, ta'lim, atrof-muhit, texnologiya, bulut, xizmat. 
Ключевые слова
: Информация, образование, среда, технология, облачный, сервис. 

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Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 
175 
HOTEL SERVICES AS AN OBJECT OF STRATEGIC MARKETING ORIENTED TO 
THE CONSUMER 
Beglenov N.D., Muratbaev I.P.
Karakalpak state university named after Berdakh 
 
Summary:
The article discusses the basis of the principle of maximum satisfaction of the 
demand of solvent customers and the greatest efficiency per unit of capital investment. 
Keywords:
 service, marketing, strategy, marketing strategy, services, service industry 
In a market economy, for each enterprise, the issue of creating, maintaining and 
strengthening competitive positions in the long run is especially acute, which in itself is impossible 
without creating a development strategy and its effective implementation. Today, the work of 
domestic enterprises requires reasonable rational actions, since not only the external environment, 
but also the enterprises themselves, under the influence of time and circumstances, change 
significantly. 
There is a need to justify such a marketing strategy so that the products of enterprises fully 
meet the demand in the market, which means that their strategic and production programs are 
maximally adapted to the wishes and expectations of actual and potential consumers. The use of a 
marketing management system will ensure the rational management of production and marketing 
activities, which will contribute to the development of long-term market relations and, above all, 
ensure that the market is oriented to consumer demand. 
Today, it is in the interests of any organization to effectively manage marketing-related 
activities. For example, a firm needs to understand how to analyze market opportunities, identify 
relevant market segments against the general background, work on effective strategies and manage 
them effectively. It is important to consider how the marketing strategy will be implemented. The 
manager must understand that strategic planning is an ongoing process and, as a rule, the goals and 
objectives set for the company are reworked several times. It depends on constantly changing 
circumstances, in view of which the manager must make his own adjustments. Sometimes even the 
long-term prospects of the organization can be subject to change. 
The development of new tasks and goals, the constant adjustment of the organization's 
development forecast, the analysis of changes in the market - all this entails a correction of the main 
strategy. During the development of a marketing strategy, a probabilistic approach is used. The 
most promising type of strategy is determined using mathematical and economic modeling. But it 
should be noted that this method is quite complicated and in our conditions it is practically not used. 
It is much easier to use a scenario approach during the development of a marketing strategy. Its 
essence lies in the fact that three scenarios are determined according to which the market is 
expected to develop: optimistic, most probable and real, and pessimistic. These options take into 
account the company's capabilities in the future, the activities of competitors, including other 
factors that can influence market. Having considered everything, it is possible to single out the 
reserve and main types of marketing strategies. Strategy options are determined on the basis of the 
principle of maximum satisfaction of the demand of solvent customers and the greatest efficiency 
per unit of capital investment. A very important requirement in relation to the developed marketing 
strategy will be the ability to adapt to unpredictable situations occurring in the environment. There 
are quite a few reasons why they occur: from the emergence of a large number of competitors, the 
creation of new technologies and the oversaturation of the market, to changes in the economic and 
legislative situation in the country. 

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