T a s d I q L a y m a n

OUR REASON FOR BEING
Patagonia grow out of a small company that made tools for climbers. Mountain 
climbing is still at the heart of our business, but we also make clothes for skiing, 
snowboarding, surfing, fly fishing, paddling and trail running. All of these are silent 
sports. They don’t require a motor or the cheers of a crowd - the rewards come from 
connecting with nature.
Our values reflect a business that was started by a band of climbers and surfers 
who love wild and beautiful places. This means that we act responsibly and take an 
active part in the fight to repair the damage that is being done to the health of our planet. 
We acknowledge that the wild world we love best is disappearing. That is why we 
share a strong commitment to protecting natural lands and waters. Caring for the 
environment is very important to us. We donate our time, services and at least 1% of 
our sales to hundreds of environmental groups all over the world who are working to 
protect and restore the environment.
But we also know that our business activity - from lighting our stores to dyeing 
shirts - creates pollution as a by-product. So, we work steadily to reduce the impact we 
have, and do more than simply comply with the regulations. We use recycled polyester 
in many of our clothes and only organic, rather than pesticide-intensive, cotton.
Staying true to our principles during thirty-plus years in business has helped us 
create a company we’re proud to run and work for.
ALL IN THE MIND 
Are you an extrovert or an introvert?
Extroverts are often outgoing and enthusiastic. They are good with people and 
enjoy a public role. They prefer to do lots of things at once and can be easily distracted. 
They’re talkers rather than listeners and can be impulsive.
Introverts are often self-contained and reserved. They can be very focused when 
working on tasks and prefer to focus on one thing at a time. They are good listeners, 
they think before they act and prefer to be behind the scenes.
Are you a sensor or an intuitive?

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Sensors are often sensible and pragmatic. They are good on details and 
remembering facts and specifics. They are reliable and methodical and work at a steady 
pace. They trust their own experience and use established skills.
Intuitives are often energetic and creative. They like to focus on the big picture 
and on future possibilities. They like things that are new and different and prefer to 
learn new skills. They are thoughtful when making decisions and trust their instincts.
Are you a thinker or a feeler?
Thinkers usually take a rational approach to decision-making and prefer to 
remain detached. They are honest and direct, valuing fairness. They can be ambitious 
and critical. They take few things personally and like arguing and debating issues for 
fun.
Feelers are often instinctive in their decisions rather than relying on facts or 
reasons. Tactful and diplomatic, they avoid arguments and take many things 
personally. They appear warm and friendly, like to be appreciated and are good at 
complimenting others.
Are you a judger or a perceiver?
Judgers often make decisions easily and quickly. They appreciate plans, rules 
and schedules and are usually punctual. They are determined, keep to their deadlines 
and like to complete projects. They are serious and conventional, and like decisiveness 
in others.
Perceivers are often indecisive; they like to be flexible and to keep their options 
open. Being unconventional, they dislike rules and deadlines. They like to start projects 
and prefer to play now and work later.