Tashkent university of information technologies named after muhammad al-khwarazmi

The best of the bests

The top three have remained unchanged for a long time. – amazon.de, otto.de, and zalando.de, which together generate over 40% of total e-commerce sales. The fourth and fifth place belongs to the representatives of the electronics industry: mediamarkt.de and notebooksbilliger.de. FMCG and groceries can boast one of the highest growth rates – lidl.de placed at 6th positions reached 10.2% of total growth revenue. Also, shop.rewe.de is doing well with 150m USD of growth revenue, placed at 45.
Apple.com is the first non-german e-commerce in the ranking- it has placed at 7th position.

Clothing sector for the win
Revenue in the fashion segment is expected to reach 20,414m USD in 2020. In the clothes sector, the situation is as follows: bonprix.de and hm.de are leaders. 
The German aboutyou.de store was also included in the ranking among with zalando-lounge.de. Clothing store – soliver.de closes the ranking with a score of 150m USD. 

Drugstores are aiming high

The pharmacy and the health sector are doing very well. Here rule doc.morris (500m USD), douglas.de (300m USD) and medpex.de (150m USD). The big surprise is shop-apotheke.com with total growth revenue reached almost 13%.

Online and offline presence – does it pay off?

The trend to be present both online and offline does not subside. E-commerce is usually an addition to a brick and mortar store, it is a rare situation that an online store opens its branch in a city. It is worth looking at the giants included in the ranking – Media Markt, Saturn, H&M or IKEA. Each of them is present both online and offline. For smaller German brands, this solution also works. Mytoys.de is ranked 24 and cyberport.de is 10th. 
All data above show that on German market not only German e-commerce counts. Americans are also big players too. This proves how important the German market is for the global economy. Giants like Amazon have been at the top of German e-commerce rankings for years. Importantly, they persist there because, first of all, they have a German-language website. Secondly, they have a well recognizable brand. And as a large company with a well-known name, they gain the trust of customers. Even as distrustful as those of Germany.

1. Amazon	15.68 billion euros
2. Otto	5.12 billion euros
3. Mediamarkt	2.54 billion euros
4. Zalando	2.52 billion euros
5. Ikea	1.75 billion euros
6. Saturn	1.34 billion euros
7. Apple	1.19 billion euros
8. Lidl	1.02 billion euros
9. H&M	900.2 million euros
10. DocMorris	783.3 million euros

Figure 6. Top 10 German e-commerce (according to ecommerceDB)