LESSON 1 Digital media
1 a W o rk in p a irs . R ead a n d th in k .
W h a t d o e s th is p h ra s e m ean?
1 b W o rk in p a irs . R ead and c h e c k y o u r a n s w e r.
Those who have information
have the world.
Those who have inform ation have the world. For a long tim e, these words
had the meaning: if you are inform ed, you can take active actions. One
of the authors of the phrase is Francis Bacon, who said, “ Knowledge is
pow er” . But these days, in the period of active developm ent of inform ation
technologies, these words have a new meaning: we are not passive; we
play an active role in the developm ent of the new age. We can see the
first steps of the new age in the developm ent of inform ation technologies
in all parts of human life.
2 a W o rk in p a irs . W rite d o w n th e n e w w o rd s . L is te n and re p e a t.
battle, power, honest, econom y
2 b W o rk in p a irs . L o o k a t th e p ic tu re s and
m
th in k w h a t th e te x t w ill be a b o u t.
W o rk in p a irs . L is te n a n d a n s w e r
th e q u e s tio n s .
1) How did pigeons help the Rothschild brothers?
2) Why did many businessmen sell their
papers after the Battle of Waterloo?
3) Who bought all the papers?
4) Do you think that the Rothschild
brothers were honest people?
3 a W o rk in p a irs . T h in k and s a y w h a t
y o u k n o w a b o u t d ig ita l m e d ia .
3 b L is te n a n d re p e a t th e n e w w o rd s .
digital media, device, software, image, tablet, audio
4 a W o rk in p a irs . Read and c h e c k y o u r id e a s . P ut
th e w o rd s to c o m p le te th e s e n te n c e s in th e te x t.
economy, digital, electronic,
history, changes, smartphones,
media, devices
The world we live in today is full of (1) ... media things.
Digital media has been used since the early 1950s. It is used on digital e le c
tronic (2) ... . Examples of digital media are: software, digital images, digital
video, video games, web pages and websites, digital audio, such as
MP3 and (3) ... books. With the Internet and personal com puters, digital
media has made big (4) ... in publishing, journalism , people’s lives,
entertainm ent, econom y and education. We som etim es do not know that
digital media things are used in health system, (5) ... and education.
Since the first digital com puters and (
6
) ... appeared, the digital media has
been used by billions of people. Digital devices are successful because
they are easy to use. A sm artphone or tablet is used fo r hundreds of daily
needs. Together with the World Wide Web and the Internet, digital (7) ...
has changed the
2 1
st century to an inform ation-based econom y and has
created new human (
8
) ..., which is known as the Inform ation Age.
L is te n and c h e c k .
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