Til aspektlari amaliyoti

prime time
viewing they seem to squeeze even more ads in than usual … 
celebrity 
endorsements
also get on my nerves … everyone knows they‘re only doing it because they‘re 
getting paid. 
Examiner: What are the best ways for ordinary people to advertise something they want to sell in 
your country? 
Marianne: The simplest way is to 
place an advert
in something like the 
classified ads
section of 
a local paper … or there‘s the Internet of course … there are lots of sites like eBay where you 
can 
buy and sell
things online. 
Activity 2 Discussion activity 
Describe an advert you once saw that was very effective. You should say 

where this advert appeared 

when you saw it 

what it was advertising 
and say why you thought it was so effective.
 
Read the model answers 
Max: OK … well this was about 4 years ago … I was looking for some software to create videos 
… one day I got an email from a 
mailing list
I‘d signed up to … there was a link in it to a 
press 
release
… a company had written something about a new product that was similar to what I was 
looking for … at the end of the press release there was a link to the 
sales page
… I hadn‘t heard 

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of the company but I was interested and clicked the link to the ad …. what caught my attention 
immediately were the number of testimonials from people who had bought the software … I 
think testimonials are like the online equivalent of 
word of mouth
advertising and are really 
persuasive … anyway … when I got to the bottom of the page there was a great big 
call to 
action
button inviting me to buy … I was totally persuaded and ended up making a purchase … 
what made it so effective I think was the power of those testimonials … they‘d been written by 
people very much like me … they‘d had a need and the software had obviously turned out to be 
just what they were looking for … when you think that this was a newish company they 
wouldn‘t have had any 
brand awareness
at all … they probably wouldn‘t have had much of a 
budget for advertising … obviously you wouldn‘t advertise a product like this through the