5.
Which age group has an average of three social media accounts?
LESSON 19
MASS MEDIA. WORDS RELATED TO ADVERTISEMENTS
Module:
Vocabulary
Topic:
Mass media. Words related to advertisements
Time:
80 minutes
Aim:
Material:
Aids:
to
analyze vocabulary of places;
to develop practical understanding of key terms
1. Lewis, M (1997). Implementing the Lexical Approach. Hove: LTP.
2. B.J.Tomas (1986) Intermediate Vocabulary.
Cambridge
3. McCarthy, M. and O‘Dell, F (2004). English Vocabulary in Use. Upper-
intermediate and advanced. Cambridge: CUP
Text-books. charts, laptop with speakers,
handouts
LESSON DEVELOPMENT
Activity 1 Read the text, find synonyms to words in bold
Examiner: Are there any TV channels in your country that don‘t have adverts?
Loraine: No … they‘re all
commercial channels
and
show adverts
all day long … too many
really … and there‘s also
a lot of
product placement
going on … especially in soap operas
where they place an item just behind the actors.
Examiner: Do you enjoy watching adverts on TV?
Karin: No … not really … I hate
commercial breaks
during a film … it really spoils the flow …
and during
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