7
CONTENTS
INTRODUCTION..................................................................................…
9
CHAPTER I. STAGES OF DEVELOPMENT OF MANAGEMENT
IN THE INDUSTRY OF TOURISM.........................………………….….
11
1.1. Necessity of management for the industry of tourism....................…
11
1.2. The basic schools of formation and ideas of management.............…
13
1.3. A control system in tourism.............................................................…
15
1.4. Operative management in tourism....................................................…
15
1.5.
Unique
tourism as object of management.........................…
16
1.6. Ways of the organization of efficient control on travel companies…
16
CHAPTER II. STRUCTURE OF THE INTERNATIONAL TOURISM
AND THE COMPOUND ORGANIZATION OF MANAGEMENT...…..
20
2.1. Structure of management of tourism....................................................
20
2.2. Areas, the organizations and the enterprises of tourism ...................
23
2.3. A component of management of tourism............................................
27
2.4. A network of the international hotels ...............................................
29
2.5. The order of management of the international hotels.......................
33
2.6. Experience of the developed countries in management of tourism.....
34
CHAPTER III. THE STATE CONTROL OVER TOURIST ACTIVITY..
38
3.1. The international practice of the control over tourist activity.............
38
3.2. A role of the state in development of tourist activity ........................
42
3.3. State преференции for travel companies.............................................
44
3.4. Maintenance of the state as main reformer in tourism ......................
50
3.5. The order of development of documents regulating tourist activity....
51
CHAPTER IV. EFFICIENCY OF MANAGEMENT (MANAGEMENT)
IN INTERNATIONAL TOURISM…………………………………..……
55
4.1. Concept of efficiency of management of the international tourism.....
55
4.2. Social efficiency of management in tourism....................……………
57
4.3. Economic efficiency.....................................................……………….
58
4.4. Methods of management of hotels in America...............................….
59
4.5. Achievement of efficiency by a correct direction in management….
61
CHAPTER V. MANAGEMENT OF
TECHNOLOGICAL INNOVATIONS
IN THE INDUSTRY OF TOURISM………………….
66
5.1. Influence of technological innovations on efficiency of tourist
business……………………………………………………………………...
66
5.2. The major
problems in the management, connected with innovations
(innovations).................................................................................................
68
5.3. Value of the Internet in structure of development..............................
69
5.4. The operating procedure with clients through the Internet .............
70
8
5.5. The order of booking through the Internet..........................................
73
5.6. Ways of correct application of technological innovations...................
75
5.7. Use of the information in development of modern tourism...............
77
CHAPTER VI. QUESTIONS HAVE ARRIVED TO THE INDUSTRIES
OF THE INTERNATIONAL TOURISM.......................................………
83
6.1. Planning of profit of the company ...........................................…….
83
6.2. Bases have arrived in tourism ...................................................……
85
6.3. Principles of growth of profit......................................................……
87
CHAPTER VII. INTERNATIONAL TRADE AND TOURISM…………
92
7.1. The theory of international trade..........................................................
92
7.2. The balance of payments of the state and the international tourism...
94
7.3. The importance of the European international trading organizations
in tourism......................................................................................................
95
7.4. A role of tourism in the conclusion of the international contracts......
105
7.5. Tourism in realization of export..........................................................
110
7.6. A role of tourism in the international diplomatic relations.................
113
CHAPTER VIII. MANAGEMENT OF THE MARKET OF TOURIST
SERVICES……………………………………………………….…………
117
8.1. Subjects of the market..........................................................................
117
8.2. Realization of tourist production wholesale and retail .......................
120
8.3. Segments the tourist market................................................................
120
8.4. Rules of sale of tourist production.......................................................
122
8.5. The contract (agreement), a
direction, the voucher.............................
126
CHAPTER IX. INTERNATIONAL EXTERNAL ENVIRONMENTS AND
THEIR INFLUENCES ON DEVELOPMENTS OF TOURISM…..
131
9.1. Culture and economy ..........................................................................
131
9.2. The legislation and a policy.................................................................
134
CHAPTER X. INVESTMENT DIRECTIONS IN THE INDUSTRY
OF THE INTERNATIONAL TOURISM...................................................
139
10.1. Value of foreign investments in strengthening economy of the state
139
10.2. Forms and methods of movement of the investment........................
140
10.3. Importance of carrying out of investment policy in sphere of
tourism…………………………………………………………….…..…….
141
THE DICTIONARY OF TERMS.................…………………………..…..
146
THE LIST OF THE RECOMMENDED LITERATURE…………………
149
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