2006 Ulwick completes his 150th engagement using the Outcome-Driven Innovation process.
2007 Strategyn releases additional case studies demonstrating the effectiveness of ODI.
2008 HarvardBusinessReview publishes “The Customer-Centered Innovation Map”. Authored by Tony Ulwick and Lance Bettencourt, the article introduced the “job map”; a framework that helps to deconstruct and understand the Job-to-be-Done.
2010 An independent track record study reveals that the use of the Outcome-Driven Innovation process results in an 86% success rate, which is five times the industry average.
2010 Johnson & Johnson’s Ethicon Endo Surgery uses ODI to inform the creation of the harmonic blade. The product wins the prestigious Edison Gold Award for innovation.
2013 Ulwick completes his 250th engagement using the Outcome-Driven Innovation process.
2015 Ulwick is granted his twelfth patent on the innovation process.
2016 Clayton Christensen writes “Competing Against Luck”, a book that details how Jobs-to- be-Done theory transforms innovation from a game of chance to a more predictable process.
2016 Tony Ulwick writes “Jobs-to-be-Done, Theory to Practice”, a book that explains how companies can dramatically improve their innovation success rates by adopting jobs- to-be-done theory and ODI.
2016 Strategyn celebrates 25 years as a leading strategy and innovation consulting firm.
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