Anthony W. Ulwick


Ulwick completes his 150th engagement using the Outcome-Driven Innovation process. 2007



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JTBD-Book

2006
Ulwick completes his 150th engagement using the Outcome-Driven Innovation process.


2007
Strategyn releases additional case studies demonstrating the effectiveness of ODI.


2008
Harvard Business Review publishes “The Customer-Centered Innovation Map”. Authored by Tony Ulwick and Lance Bettencourt, the article introduced the “job map”; a framework that helps to deconstruct and understand the Job-to-be-Done.


2008
MIT Sloan Management Review publishes “Giving Customers A Fair Hearing”. Authored by Tony Ulwick, the article explained how Jobs-to-be-Done theory provides a framework around which to define, structure, gather and organize customer needs.


2010
An independent track record study reveals that the use of the Outcome-Driven Innovation process results in an 86% success rate, which is five times the industry average.


2010
Johnson & Johnson’s Ethicon Endo Surgery uses ODI to inform the creation of the harmonic blade. The product wins the prestigious Edison Gold Award for innovation.


2013
Ulwick completes his 250th engagement using the Outcome-Driven Innovation process.
2015
Ulwick is granted his twelfth patent on the innovation process.
2016
Clayton Christensen writes “Competing Against Luck”, a book that details how Jobs-to- be-Done theory transforms innovation from a game of chance to a more predictable process.


2016
Tony Ulwick writes “Jobs-to-be-Done, Theory to Practice”, a book that explains how companies can dramatically improve their innovation success rates by adopting jobs- to-be-done theory and ODI.


2016
Strategyn celebrates 25 years as a leading strategy and innovation consulting firm.
ONLINE LEARNING RESOURCES

Strategyn.com AnthonyUlwick.com JTBDinstitute.org



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