U
NIT
17:
D
IGITAL
A
NIMATION AND
E
FFECTS
Pearson BTEC International Level 3 Qualifications in Information Technology –
Specification – Issue 3 – September 2022 © Pearson Education Limited 2022
239
Content
Learning aim A: Investigate the purpose and characteristics of digital
animations and effects that are an important part of communication
A1 Purpose of and legal requirements for digital animations and effects
Digital animation is concerned with the illusion of motion through the sequencing of
images, and effects is concerned with adding digital special effects, for example audio,
to an animation or other media product post-production.
•
The purpose of digital animations and effects is to:
o
convey information, messages, entertainment and meaning to an audience,
including a target market, customer, and/or user
o
visualise, communicate, verify and evaluate potential ideas, solutions,
intentions, requirements and alternatives to an audience.
•
The current and relevant legal requirements for digital animations and effects:
o
defamation
o
licensing requirements
o
use of ready-made content created by others.
•
Know typical applications for digital animations and effects, e.g. advertising,
film and television, music videos, idents and sequences, educational, simulation
and digital games.
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