U
NIT
19:
E
NTERPRISE IN
IT
Pearson BTEC International Level 3 Qualifications in Information Technology –
Specification – Issue 3 – September 2022 © Pearson Education Limited 2022
263
Unit 19: Enterprise in IT
Level:
3
Unit type:
Internal
Guided learning hours:
60
Unit in brief
Learners develop the skills and attributes needed for developing an IT product or service
and use lean methods or a traditional business plan for starting up an enterprise.
Unit introduction
Entrepreneurial
ideas in IT are plentiful, whether it is to design and develop new
software or to provide IT support. IT businesses built on entrepreneurial ideas can create
wealth for their owners and the nation, generate new employment opportunities, as well
as provide customers with value-added products and services.
WhatsApp
®
, Airbnb
®
,
Impression, and Wizzed Media are examples of software, peer-to-peer services,
digital
marketing and websites, and mobile application start-ups that were once
entrepreneurial ideas that successfully tapped into markets with a high demand
and grew into thriving IT enterprises.
You will learn about enterprise by looking at the characteristics of entrepreneurs, the
techniques they use and how these contribute to setting up and running an enterprise.
Entrepreneurs have to drive through their ideas as there will be resources they need to
gain and barriers to success they need to overcome, something that all entrepreneurs
are accustomed to dealing with. You will examine whether you have the entrepreneurial
skills to start up an IT enterprise. Once you have identified a potential IT product or
service, you will investigate whether customers want it and what
features they do and
don’t like. You will do this by carrying out market research and creating a marketing
plan to drive sales and generate the cash needed by an enterprise to survive. Start-up
enterprises also need smart, lean plans as entrepreneurs have to focus primarily on
product and service development. However, both you and your stakeholders have to be
convinced of the realism and viability of your entrepreneurial idea so you will learn how
to produce and present a start-up plan for your IT enterprise.
The research, planning and communication skills you gain in this unit will prepare you
for entry to higher education to study a range of degrees. The employability and
entrepreneurial skills will also be useful when entering an IT apprenticeship or the
workplace, or when setting up an enterprise.
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