The XXXVI International Scientific Symposium "Multidisciplinary Studies of the Turkish World" The 25 th of March 2023 ISBN: 978-605-72481-0-7 Eskishehir / Türkiye ---91---
Every day hundreds of different newspapers are published. The content and layout of each newspaper
reflects its target readership. The newspapers in United Kingdom can be divided into two categories: Image
led newspapers and text led newspapers. Image led newspapers include tabloids, however text led newspapers
include broadsheets. Tabloids are smaller in size than standard newspapers and they focus on less “serious”
content, especially celebrities, sports, and sensational stories. Broadsheets are standard, full sized newspapers
that take serious look at
major news stories.
There are a lot of differences between tabloids and broadsheets, so we can compare them easily. Firstly,
tabloids contain the mixture of fact and emotion, but broadsheets contain more fact than emotion. Tabloids use
shorter sentences, but broadsheets use longer sentences. In tabloids journalists use biased and emotional
language, however in broadsheets they use unbiased, impartial and clear language. In tabloids stories are mixed
together, but in broadsheets news stories are divided into clear sections. Tabloids use less complex, simple
vocabulary, broadsheets use difficult, complicated vocabulary. Tabloids focus on famous, popular people, their
private lives and scandals but broadsheets concentrate on major national and international events. Furthermore,
in tabloids and broadsheets the language is used differently. Tabloids use informal language but broadsheets
use more formal language. Most of the time tabloids focus on external appearance but broadsheets describe
personality of people and their position in society.
References 1. Joseph Turow “Media Today, an introduction to mass communication” Routledge, 3
rd
edition July 31, 2008.
2. Joseph Turow “Media Today, mass communication in a converging world” Routledge, 7
th
edition October 29, 2019.
3. Roger D. Wimmer, Joseph R. Dominick “Mass Media Research an introduction”, Wadsworth publishing Co Inc. 8
th
edition,
22 March, 2005.
4. Richard Campbell, Christopher R. Martin, Bettina Fabos “Media and Culture: An introduction to Mass Communication”,
Bedford/Saint Martin’s, 12
th
edition, 2019.
5. Stanley Baran “Introduction to Mass Communication Media Literacy and Culture” McGraw Hill, 12
th
edition, January 6, 2022
UOT: 811.111
