Now and then members are hesitant to respond to inquiries concerning sensitive issues.
For instance, if the researcher aims to investigate gender prejudice among staff, numerous
individuals would be hesitant to uncover the reality about their perspectives and attitudes.
Rather, the researcher should observe staff communication in a big organisation. In this
case, observations are probably going to help with grouping precise information. Hence,
delicate social issues are better drawn with observational research.
• Observation of the phenomena
The researcher must determine what is applicable to the study. For instance, you cannot
see attitudes but you can observe behaviours and make inferences about attitudes. It is
important to bear in mind that questions regarding sexual conduct can be better
accommodated with the guide of a survey questionnaire that gives members anonymity.
• Available time resources
Observational research is tedious. In order to obtain total reliability, behaviours must be
watched a few times over an undefined period of time. Further, the participants may over
time get used to the observer’s/researcher’s presence and act more normally.
Research clarity and gaining insight through observation
Frequently, the analyst may start with the area of intrigue yet not have full clarity on the
theme and the exploration questions. Observation for an undefined period may recommend
a hypothesis and a theory testing technique. These perceptions become hypotheses once
they are repeated.
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