• Respondent should not shirk questions and should give
truthful and considerate
answers.
Unstructured interviews
In
unstructured interviews, the interviewer should keep to
the previously formulated
questions contained in the interview schedule to prevent
different interviewers from
collecting information that is not comparable.
• Unstructured interviews allow room for revealing feelings and beliefs of individuals
that a structured interview does not allow.
• The interviewer in unstructured meetings just proposes the general topic of discourse.
• Interviewer offers conversation starters to ensure a comfortable atmosphere for the
interview.
Face-to-face interviews
The face-to-face interview is a data collection method where the researcher communicates
directly with the participants in accordance with the research questionnaires. Face-to-face
interviews have the highest response rates and permit the longest questionnaires.
• The researcher/interviewer can make notes on the context (surroundings) of the
interview
•
Use gestures
• Use other nonverbal communication methods and visual
aids like pictures
• The researcher can ask complex questions and can make use of probing questions
if the initial question does not yield an answer.
However, the disadvantages of this type of interview are:
• The costs can be high.
• Interviewer bias often exists in face-to-face interviews.
• Researcher may influence the interviewee by means of appearance, tone of voice,
and wording of the questions.
Telephone interviews
The researcher/interviewer
calls a subject telephonically, asks
questions and records the
answers.
• The researcher can quickly reach many respondents, even those across long
distances.
• The response rates can also be high and you can use many interviewers.
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