• Lapsing into general conversation.
In
addition, interviewers should use an appropriate dress code and create a conducive
climate before commencing with the interview.
Recording the interview data
Generally, it is not appropriate to make notes as the interview is in a process as this is not
only distracting to the participants, but disrupts the flow of the interview. The researcher
may also give the subject clues about points of importance and so influence the subject’s
later responses.
• More appropriately, the interviewer should use a tape recorder, phone recorder (with
the subject’s content)
• Use an accompanying note-taker
• Make the relevant notes as soon as possible after the interview.
In summary, the interview is an excellent technique for gathering certain kinds of research
information. However, because of its subjectivity, there are as noted before, many potential
sources of bias.
Observation
General characteristics
An observation
involves systematic observing, recording,
description, analysis and
interpretation of
people’s behaviour. There are numerous positive viewpoints to observational
research. Perceptions
are normally adaptable, empowering the researcher to assemble a
wide scope of information for an assortment of research destinations. For instance, before
attempting more structured research, a researcher may lead
observations to frame an
exploration question. Regarding validity, observational research discoveries are seen as
effective because the researcher can gather in-depth data about a specific phenomenon.
Reliability and generalisability of discoveries, notwithstanding, are not similarly high. In
observational research, the discoveries are often identified with a unique population and
in this way not fully appropriate to the bigger population. Nonetheless, observations are a
profitable instrument for research.
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