Ielts reading question-type based tests true false not given matching headings

 
D. 
How come the joining forces of television and text message turn out to be this successful? One 
crucial aspect is the emergence of one-of-a-kind four-, five- or six-digit numbers known as ‘short codes’. 
Every provider has control over its own short codes, but not until recently have they come to realise that 
it would make much more sense to work together to offer short codes compatible with all networks. The 
emergence of this universal short codes was a game-changer, because short codes are much easier to 
remember on the screen, according to Lars Becker of Flytxt, a mobile-marketing company. 
 
E. 
Operators’ co-operation on enlarging the market is by a larger trend, observes Katrina Bond of 
Analysys, a consultancy. When challenged by the dilemma between holding on tight to their margins and 
permitting the emergence of a new medium, no provider has ever chosen the latter WAP, a technology for 

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QUESTION-TYPE BASED TESTS 
FunEnglishwithme [phone] 
mobile-phone users to read cut-down web pages on their screens, failed because of service providers’ 
reluctance towards revenue sharing with content providers. Now that they’ve learnt their lesson, they are 
altering the way of operating. Orange, a French operator, has come such a long way as to launch a rate card 
for sharing revenue of text messages, a new level of transparency that used to be unimaginable. 
 
F. 
At a recent conference, Han Weegink of CMG, a company that offers the television market text-
message infrastructure, pointed out that the television industry is changing in a subtle yet fundamental way. 
Instead of the traditional one-way presentation, more and more TV shows are now getting viewers’ 
reactions involved. Certainly, engaging the audiences more has always been the promise of interactive TV. 
An interactive TV was originally designed to work with exquisite set-top devices, which could be directly 
plugged into the TV. However, as Mr Daum points out, that method was flawed in many ways. Developing 
and testing software for multiple and incompatible types of set-top box could be costly, not to mention that 
the 40% (or lower) market penetration is below that of mobile phones (around 85%). What’s more, it’s 
quicker to develop and set up apps for mobile phones. ‘You can approach the market quicker, and you 
don’t have to go through as many greedy middlemen,’ Mr Daum says. Providers of set-top box technology 
are now adding texting function to the design of their products. 
G. 
The triumph of TV-related texting reminds everyone in the business of how easily a fancy 
technology can all of a sudden be replaced by a less complicated, lower-tech method. That being said, the 
old-fashioned approach to interactive TV is not necessarily over; at least it proves that strong demands for 
interactive services still exist. It appears that the viewers would sincerely like to do more than simply staring 
at the TV screen. After all, couch potatoes would love some thumb exercises. 
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