Koreascholar

H1: There is a significant influence of tourist service 
quality toward tourist satisfaction in Indonesia tourism
H2: There is a significant influence of tourist product 
availability toward tourist satisfaction in Indonesia 
tourism
H3: There is a significant influence of tourist service 
quality toward tourist loyalty in Indonesia tourism
H4: There is a significant influence of tourist product 
availability toward tourist loyalty in Indonesia tourism
H5: There is a significant influence of tourist satisfaction 
towards tourist loyalty in Indonesia tourism
H6: There is a significant influence of tourism service 
quality mediated by tourist satisfaction towards tourist 
loyalty in Indonesia tourism
H7: There is a significant influence of tourism product 
availability mediated by tourist satisfaction towards tourist 
loyalty in Indonesia tourism.
Figure 1: Conceptual Model

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Filda RAHMIATI, Norfaridatul Akmaliah OTHMAN, Mohammed Hariri BAKRI, Yunita ISMAIL, Grace AMIN /
Journal of Asian Finance, Economics and Business Vol 7 No 12 (2020) 959–968
963
3. Data and Methodology 
3.1. Construct Measurement
This study used primary data, obtained from the 
questionnaire used for the survey. A questionnaire is a data 
collection technique that provides a set of written questions 
consisting of research variables that need to be answered 
by the respondent (Kountur, 2009). This research utilized 
a 7-point Likert scale, “1” = “strongly disagree” to “7” = 
“strongly agree” to indicate their level of agreement or 
disagreement with the statement provided. The questionnaire 
was composed of questions on the following three major 
sections, namely, (i) demographic profile, (ii) travel 
characteristics, and (iii) measure of tourism service quality, 
product availability, satisfaction, and loyalty.