Koreascholar

3.2. Study Site and Sample
The accidental sampling technique, also known as the 
grab or opportunity sampling process, was used to carry out 
this research. According to Sugiyono (2017), the accidental 
sampling technique is a determination process that enables 
the accidental or incidental use of a suitable data source. Hair 
et al. (2014) stated that this sampling technique’s sample size 
needs to be at least four or five times of total questions of 
variables or items used in the research. As a general rule, the 
minimum is to have at least five times as many observations 
as the number of variables to be analyzed, and the more 
acceptable sample size would have a 10:1 ratio. Data were 
collected from a foreign tourist that visited Indonesia through 
Soekarno Hatta Airport using the accidental sampling 
method. A total of 424 questionnaires were returned, with 
35 removed due to errors. Finally, 389 questionnaires were 
coded and used in the analysis.
3.3. Data analysis
The Statistical Package for the Social Science (SPSS) 
17.0 was employed for descriptive statistics and determined 
the demographic profile and travel characteristics. AMOS 
7.0 was also utilized to examine the model’s psychometric 
properties via confirmatory factor analysis (CFA) and to 
test the hypothesized theoretical relationships of the model 
through structural equation modeling (SEM).
4. Results and Discussion
4.1. Demographic Profile of Respondents
Out of five regions, the majority of respondents were 
coming from Asia (71.5%) followed by European (21.3%). 
In terms of country of origins, 139 respondents were coming 
from United Arab Emirates, next China tourists accounted 
for 51 respondents. Gender of respondents in this study was 
divided into male (62%) and female (38%) with a majority 
of respondent being 21-40 years old (58,8%). Occupation of 
respondents were dominated by students (39.3%) and self-
employed (21.9%). For travel characteristics, the majority 
were first time visitors (39.1%), followed by 2-4 times 
(38.6%) travelled by friends and relatives (37.5%), with 
length of stay about 7-14 days (33.4%). Most of respondent, 
236 respondents (60.7%) got information about Indonesia 
tourism from the Internet and only less than 10% (9.5%) 
from travel agents. This result related to travel mode, 
whereby 75.3% were self-organized and the purpose of 
visiting Indonesia was for vacation purposes (72%).