(iii) Encoding:
Subject matter of the communication
is abstract and intangible,
its transmission
requires the use of certain symbols (words, signs etc). The conversionof the subject - matter into
these symbols is known as encoding.
(iv) Channel:
The medium (radio, telephone, air etc) used to transmit the message is known as the
communication channel.
(v) Receiver:
Is a person for whom the message is meant.
(vi) Decoding:
Decoding is the process by which the receiver converts the symbols received from
the communicator to derive the meaning of message.
(vii) Feedback:
Feedback is the reversal of the communication process in which a reaction to the
communicators message is expressed.
19.6 IMPORTANCE OF COMMUNICATION
In
the words of
Norbert Wiener
, “Communication is the cement that makes organisation”. No
organisation can think of its existence without effective communication. “The first executive function
is to develop and maintain a system of communication”. The importance of communication can,
therefore, be judged from the following.
1. Basis for decision making and planning:
Communication is highly essential for planning and
decision making. It is an aid in the proper implementation of plans and policies of the management.
2. Facilitates smooth working:
Communication makes possible
the smooth working of an
organisation.
Terry
states that “Communication serves as the lubricant, fostering the smooth operations
of the management process”.
3. Facilitates coordination:
Modern large sale enterprises comprising a large number of workers
can attain thier goals only through coordination of various activities. But coordination can be achieved
only through effective communication.
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