Lesson-1 introduction, meaning and importance of management 0 Objectives

4. Promotes Industrial Peace:
Effective communication promotes industrial peace as it helps develop
understanding between the superiors and the subordinates.
5. Facilitates control:
Communication helps the control process by transmitting information about
the performance of the subordinates to the manager.
6. Basis of Leadership:
Communication is the basis for establishing effective leadership as it helps
in bringing the leader and the led in close contact with each other.
7. Motivation:
Effective communication helps in motivating workers for accomplishing the
organisational goals.
8. Job Satisfaction:
Since effective communication creates mutual trust and confidence between
the employer and employees, it gives a sense of job satisfaction.
9. Public relations:
Effective communication promotes public relations as it helps the management
to present a good corporate image to the outside world.

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19.7 ELEMENTS OF COMMUNICATION
a. A communicator:
The person who speaks out a sends or transmitts a written message.
b. Transmission:
The act of saying, sending or issuing the message.
c. Message:
The information, order, appeal, observation, instruction report etc that is communicated.
d. The Receiver:
The receiver, addressee, respondent, or audience to whom the message is
communicated.
e. Reply:
Response or reaction of the communicatee.
19.8 FORMS OF COMMUNICATION
Communication may be classified into several categories on the following basis.
Fig: 19.2 Forms of Communication
on the basis of Direction
On the basis of channel
On the basis of expression
Formal
Informal
oral
written
Gestural
Communication
Downward
Communication
Upward
Commmunication
Horizontal
Communication

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